Brand Resource Center
Use approved American Academy of Orthopaedic Surgeons (AAOS) templates when presenting internally, to suppliers, to community trade groups, to partners - any time you are communicating in an official capacity on behalf of the AAOS. Adhere to the PowerPoint best practices and other style tips below when creating presentations or communications.
*See PowerPoint best practices below
In certain situations, product/program-specific PowerPoint templates may be requested. Those situations include any product/program that provides a direct-to-member-only experience in the form of PowerPoint presentations (e.g. AAOS Leadership Institute program courses and/or webinars). In such cases a logo lockup with the AAOS logo on the left and the product/program on the right will be placed in the bottom left corner of all slides after the cover slide. To have a product/program-specific PowerPoint template created, or to inquire about existing templates, please contact the Branding team at BrandGuidance@aaos.org.
Table of Contents (TOC)
PowerPoint Presentation Best Practices
When constructing PowerPoint presentations, keep these best practices in mind:
- Paper White or light grey background is used on AAOS templates as it creates necessary contrast but is not as fatiguing to the eye as white background.
- The AAOS logo should be placed in the bottom right or left corner.
- The default font programed into templates is Calibri.
- Grey font colors should be used to avoid stark contrast and eye fatigue.
- Utilize wide aspect ratio based on projection equipment.
- More white space and fewer words help the audience focus on what the presenter is saying.
- Imagery and illustrations should be used to enhance the message of the presentation, but should not be distracting to the viewer.
- The Annual Meeting team produces a separate branded presentation template. Please contact the AAOS branding team for access.
Other Writing Style Tips
- Write out “The American Academy of Orthopaedic Surgeons” on the first reference. Subsequent references can use “AAOS.”
- This applies to all acronyms.
- Always use orthopaedic spelling unless it is a proper noun with different spelling.
- All content should be written in past tense unless specifically referring to the future.
- Doctors should be referred to by EITHER “Dr. John Doe” or “John Doe, MD.”
- AP Style is used for the majority of AAOS messaging.
- If the inclusion of the word “the” preceding “AAOS” sounds incorrect when read aloud, it can be omitted.
- For more style guidelines, consult the AAOS Now Style Guide on the Hub.
The following pre-printed resources also are available to AAOS employees to reinforce the brand identity:
- Business Cards
- Personalized Post-it Notes
- Personalized Memo Pads
- Meeting Tent Cards
The graphic layout and production specifications for these elements is managed by the Marketing and Communications Department’s branding team. The production is managed by the Integrated Operations Department and printed by a third-party company. The official AAOS letterhead is not to be created, personalized or adapted for individual use outside of AAOS staff and approved members.
*As of June 2019, the AAOS has made the strategic decision to abandon previous design concepts such as the "swoosh" or "arc" in an attempt to modernize the look and feel of all AAOS branded materials.
Can't find what you're looking for? Email the Branding Team or download the full AAOS Brand Guide (PDF).