AAOS Now, March 2009
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AAOS President Seeks to Improve “Quality of Practice Life” for Members
On Feb. 26, 2009, Joseph D. Zuckerman, MD, assumed the presidency of the Academy with both gratitude and a commitment to enhancing the day-to-day practice life of AAOS members. With the swearing in of the 77th president, members can expect to see the Academy play a more prominent role in improving what Dr. Zuckerman calls their “quality of practice life.”
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Jumping joints! AAOS unveils 2009 PSAs
Animated TV spot features rocking soundtrack “Crafting a health message that will stick is not easy,” says Nicholas A. DiNubile, MD, 2008 chair of the Public Relations Oversight Group. “But I really think people will remember the Academy’s 2009 public service announcements (PSAs).” The new campaign made its debut at the 2009 Annual Meeting in Las Vegas and generated laughs and applause from those in attendance.
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You can “guide” a horse to water, but you can’t make him …
The other night I was at a local orthopaedic society gathering, and I ran into a fellow orthopaedist, Joseph Robert Roberts IV, known to all as Joe Bob. Joe Bob lives down here with me and Elvis and is a good, solid orthopaedist, but probably hasn’t been to a postgraduate continuing medical education course in 10 years. He showed me his new iPhone and how he can even work Sudoku puzzles on it—I was impressed! “Aren’t those the latest version of consensus statements by experts?
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Working together without crossing the line
Be “ethical,” be “professional,” AAOS past president says They were big questions asked in a simple way: Do orthopaedic surgeons need industry to create new and improved treatments for their patients? Do industry engineers need orthopaedic surgeons to create new and improved products? “As an orthopaedic surgeon, I believe that we need each other,” answered Charles A. Rockwood Jr.
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“It just makes you feel good”
Humanitarian Award winner focuses on children in China View the presentation of the Humanitarian Award David P. Roye Jr., MD Dr. Roye was presented with the tenth annual AAOS Humanitarian Award during the 2009 Annual Meeting in Las Vegas. A great role model In 1983—just a few years out of residency—Dr. Roye began working with Operation Smile—a volunteer organization that seeks to repair facial deformities such as cleft lips and cleft palates in children around the world.
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Enhance your image through public relations
Free materials from AAOS make it easy Think you can’t afford a public relations program? Think again! The AAOS has a wealth of materials for you to use—and they’re all free! Whatever shape your practice, hospital, clinic, state, or specialty society public relations program takes, you’ll find materials that will enhance and expand it. Making a presentation? Check out the Community Orthopaedic Awareness Programs. Participating in a health fair? Pass out posters, postcards, or bookmarks.
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“Yellow Journal” gets new look
JAAOS facelift echoes AAOS brand Gone is the hard-edged, formal visage, Greek-and-laurel seal, and subdued colors. Instead, the cover of the February 2009 issue of the Journal of the AAOS (JAAOS) features the Academy’s new logo; swirls of bright yellow, red, and white; and type that fairly pops off the page.
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Facing new challenges, finding timeless rewards
Orthopaedic heroes set an example to follow Last year, the AAOS celebrated its 75th anniversary with many events, including the publication of a history of orthopaedics. It highlights many seminal figures—visionary men and women who built the foundation for our current professional lives. As we face intense financial challenges and consider our responses, let us remember these pioneers and the circumstances under which they practiced and loved orthopaedics.
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In Memoriam
Glenn Gerard Bonacum, MD Jan. 10, 2009 Spokane, Wash. Roshen N. Irani, MD Unkown Philadelphia, Pa. Sanford H. Lazar, MD Unknown Sacramento, Calif. Lance E. Peters, MD Dec. 26, 2008 Ithaca, N.Y. Robert L. Reid, MD Unknown Owensboro, Ky. H. Todd Stradford, MD Unknown Columbia, Mo.
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State societies get on the Web
New tool a boon for smaller groups Creating and maintaining a dynamic Web presence isn’t easy—especially for many smaller state orthopaedic societies that don’t have a Web site budget or the requisite technical expertise. To overcome those obstacles and enable smaller orthopaedic societies to create and maintain their own association Web site, the AAOS launched a new program last December.
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Pat on the Back
Mark A. Reiley, MD, awarded the 2008 Phoenix Lifetime Achievement Award in Medicine. He is the first orthopedist to win this award, which recognizes the career of those whose dedicated efforts have led a company—or companies—to a preeminent position in the medical device and diagnostic industry. Anthony A. Scaduto, MD, appointed the Lowman Professor of Pediatric Orthopaedics and Los Angeles Orthopaedic Hospital’s chief of pediatric orthopaedics Richard E.