AAOS Now, January 2018
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Celebrity Doctors
Celebrity doctors come in several flavors, but they are important to the rest of us through their outsized impact on patient perceptions of their conditions, treatments options, and expectations for outcome. And, in recent years, their influence has spread with the number of media channels available to them. In 2010, the Los Angeles Times noted, “Today’s celebrity docs not only tweet and blog, they also have Facebook fan pages, websites, and bestselling books.
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Help Your Patients Prevent Orthopaedic Injuries
As orthopaedic surgeons, our job is to repair broken, torn, and damaged bones and tissue. But as compassionate physicians, we are also committed to helping our patients, their families, and all Americans avoid musculoskeletal injuries and conditions. In 2000, the Academy launched the Prevent Injuries America! (PIA) campaign to teach our patients and the public how to build and maintain strong bones, and avoid injury while living an active life.