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AAOS: Facing up to social media

By: Lauren Pearson

By Lauren Pearson

Are you a fan of the AAOS on Facebook? Do you get the AAOS tweets? Did you know that the AAOS has gone social … media, that is.

Last year, AAOS broke through the social media front as the expert for musculoskeletal health information on the popular networks Facebook and Twitter. Both social platforms enable the Academy to reach a wider audience, delivering accurate health information and key injury-prevention tips to people around the world.

“Facebook and Twitter give the Academy an opportunity to open up the conversation to so many different audiences,” said Leon Benson, MD, vice chair of the Communications Cabinet. “These online networks connect several different audiences—members, industry partners, allied health professionals, Academy staff, orthopaedic practice managers, hospital administrators, the public, patients, and the media—all in a single place.”

Currently, the AAOS posts to the Facebook Wall once a day and Tweets two or three times daily. We include links to patient-education articles on Your Orthopaedic Connection (orthoinfo.org), video and print public service announcements, tips on injury prevention, links to recent press releases, Annual Meeting updates, expert AAOS spokesperson profiles, and so much more.

If you are using any of these social networks, Fan the AAOS on Facebook (search for American Academy of Orthopaedic Surgeons) and/or Follow AAOS1 on Twitter (www.twitter.com/aaos1)

If you have thoughts on other initiatives, or have a topic suggestion for broadcast on either of these networks, e-mail your idea to media@aaos.org

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