Send home your message with new AAOS brochures

By: Carolyn Rogers

By Carolyn Rogers

When you send a patient home with your words in mind, and a quality brochure in hand, you help relieve patient anxiety, enhance comprehension, and increase compliance.

That explains why, in an age of Web searches, texting, and instant online diagnosis, AAOS members continue to seek out Academy brochures and booklets for patient education, says Frances A. Farley, MD, chair of the Patient Education Committee.

To fulfill this ongoing need, the Academy has created a new series of patient education brochures—its first in more than 10 years. The contemporary new format features detailed anatomy drawings, inviting graphics, and concise, easy-to-read content. The series includes 15 titles, five of which are also available in Spanish.


Input from physicians, patients

In developing the new brochures, the Patient Education Committee incorporated feedback from various physician focus groups and surveys. Throughout the process, AAOS members were clear about what they want.

“The overriding message was that our members want educational materials that closely reflect the discussions they have with their patients,” Dr. Farley says.

Physicians also want brochures with appealing, easy-to-understand anatomy illustrations, and simple, straightforward copy.

Orthopaedic patients also had their say. The AAOS Patient Advisory Board weighed in on the brochures during a focus group session at the 2008 Annual Meeting.

“The advisory board looked at our three initial concepts,” recalls Dr. Farley. “It really helped to have their input while the brochures were still in the early stages of development.”

All of the feedback was incorporated into the new line of brochures, which cover a range of high-interest orthopaedic topics. For a small fee, the brochures can also be customized with individual practice information.

Content was drawn primarily from Your Orthopaedic Connection (YOC) (, then edited and abridged for the brochure format. All copy was reviewed by the members of the Patient Education Committee and the Public Relations Oversight Group.

Tying it all together

“Expanding the brochure program is just one aspect of our plan to build a patient education program that ties together all of our offerings—from the YOC Web site, to patient booklets, and future customizable products,” Dr. Farley says. “Our goal is to create a wide spectrum of patient education materials that provide orthopaedic surgeons with the tools they need to communicate and build relationships with their patients.”

While at the Annual Meeting, you can pick up free samples of the new patient education brochures and see how well they work with the Academy’s Patient Education Web site. Simply stop by the Orthopaedic Knowledge Online/Your Orthopaedic Connection booth in Academy Row, located on Level 2, Hall D, opposite the AAOS Resource Center Bookstore. Staff will be available to assist you today and tomorrow from 7:30 a.m. to 6:00 p.m., and on Saturday from 7:30 a.m. to 5:30 p.m.