BONES Society adopts new name

By: Julie Kahlfeldt

By Julie Kahlfeldt

Change reflects professionalism of practice managers

The BONES Society, whose 1,500 members manage orthopaedic practices throughout the United States, is now the American Association of Orthopaedic Executives (AAOE). The name change is part of a larger rebranding initiative intended to reflect the increasing complexity of managing an orthopaedic office, the professional credentials of the association’s members, and the value the association provides, including unmatched peer-to-peer networking.

“Today, an orthopaedic practice can be a complicated business, often including ancillary services, ambulatory surgery centers and specialty hospitals, sophisticated diagnostic and imaging technologies, as well as a large number of physicians,” says David Demchuck, AAOE president and chief executive officer of Front Range Orthopedic Center (Longmont, Colo.). “The board of directors felt it was time to adjust the association’s image to reflect more accurately the professional sophistication of our members. Our new name and brand are dynamic and relevant, thereby showcasing our energy and industry leadership.”

Visit the AAOE Booth
Make sure you visit the AAOE at booth C-4. Learn more about the only organization dedicated to orthopaedic practice executives and find out how the AAOE can help your practice.

Founded in 1969 as the BONES Society, the AAOE is a professional association focused exclusively on orthopaedic practice management. The purposes of the association include education, peer-to-peer networking, advocacy, and research. For more information, visit