News

Ready, set, present!

By Addy Kujawa

Ready-to-go presentations and scripts to personalize and present

Are you interested in marketing your practice or expanding your patient base? How about increasing general awareness of orthopaedic conditions? If so, check out the AAOS Community Orthopaedic Awareness Program (COAP).

COAP consists of a toolkit, ready-to-go PowerPoint presentations, scripts, digital video patient stories, and digital audio and video public service announcements. The presentations and scripts can be personalized with your name and practice information as well as edited to fit your audience and time.

COAP provides ready-to-go PowerPoint presentations.

The COAP program was developed specifically for AAOS members to use in the community to inform public audiences about orthopaedics and the conditions they treat. The presentations position orthopaedic surgeons as experts in musculo­skeletal care and can be used at senior centers, health fairs, hospitals, schools, or other community functions.

A range of topics

COAP materials cover the following topics: 10 Common Orthopaedic Injuries; Common Hand Injuries (developed in partnership with the American Society for Hand Surgery); Injury Prevention; Osteoarthritis and You; Patient-Centered Care; Patient Safety; Pediatrics (developed in partnership with the Pediatric Orthopaedic Society of North America); Preventing Winter Sports Injuries; Sports Injuries; Understanding Back Pain; and Understanding Osteoporosis.

New topics for 2009 include Arthritis; Get Up, Get Out, Get Moving: Let’s Exercise!; Save Your Knees; and Scoliosis, which was developed in partnership with the Scoliosis Research Society.

Presentations include educational information about the Bone and Joint Decade, burden of disease statistics, prevention information, and treatment options. Also available to include in your presentations are video segments featuring patient stories and television and radio spots from the Academy’s public service advertising campaigns.

The toolkit offers tips and techniques on how you can bring the information to the community. It also has additional resource lists such as Web sites and book suggestions, PowerPoint tips, general presentation tips and techniques, and sample questions and answers.
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Easy to obtain

Everything can be downloaded from the AAOS Web site at http://www.aaos.org/prresources or requested from the AAOS public relations department at no charge. Contact Pat Julitz by e-mail at julitz@aaos.org or phone at (847) 384-4036.

Better yet, stop by the public relations booth in Academy Row, Level 2, Hall D. Staff will be available to show you how to use the COAP materials to promote your practice.

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